Software as a service
After a 30 day free trial, an individual user's license to Liquid Planner runs $300 per year, or about one third of a LP allows the uncertainty full license. Liquid planner's development team is roughly 10 people. If we translate that into an annualized average cash flow of $1.5M per year, they would need to maintain an average of about 5,000 users to be both sustainably profitable and continue to evolve and support the tools' functionality over time.
- Bryan Pflug's blog
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