The software cost equation is different
Duplication of software is free. That means the cost of programmers is spread out over all the copies of the software you sell. With software, you can improve quality without adding to the incremental cost of each unit sold.
Essentially, design adds value faster than it adds cost.
Or, roughly speaking, if you try to skimp on programmers, you'll make crappy software, and you won't even save that much money.
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