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The Action Template

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Submitted by Bryan Pflug on Tue, 07/19/2011 - 20:42
  • Certain to win

A participant in a conflict, any conflict, may be thought of as engaging in four distinctive although not distinct activities:

  • He must observe the environment, which includes himself, his opponent, the physical, mental, and moral situation, and potential allies and opponents.
  • He must orient himself to decide what it all means, a “many-sided, implicit cross-referencing” process involving the information observed, one’s genetic heritage, social environment, and prior experiences, and the results of analyses one conducts and synthesis that one forms
  • He must reach some type of decision.
  • He must attempt to carry out that decision. That is, he must act.
— Chet Richards
Certain to Win: The Strategy of John Boyd, Applied to Business
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